Case Study: 3 Technology - Different pictures

Last year was a famously bad year as we all know it. Yet people did some pretty incredible things and managed to launch businesses against all odds. These are things that would be difficult enough under ideal conditions, but became almost heroic given everything else going on in the world that they had to push through.

At Squarespace, we wanted to celebrate these people with a new annual series called “Browser History,” highlighting some inspiring customers who used our platform to make their dreams a reality. To capture their inspiring stories, we partnered up with artist and illustrator Ignasi Monreal, who reimagined these resilient business owners and creators as renaissance heroes, but with a modern twist.

The online exhibition

The main part of the campaign is the online exhibition that functions as an immersive museum for the incredible portraits that Ignasi created. The site is part of a wider campaign that also includes animated films and social assets. For each portrait, we really wanted the customers and their businesses to be front and center, portrayed like the great renaissance heroes, the likes of Napoleon Returning from Elba.

To bring this narrative to life digitally, we wanted to invite users to virtually fly through each portrait and dive deeper into each of the paintings and the stories of our customers. There are also plenty of subtle notes to 2020, like the UFOs buzzing the New York City skyline behind Richaud or Tia Adeola’s high fashion face masks.

At Squarespace, we wanted to celebrate these people with a new annual series called “Browser History,” highlighting some inspiring customers who used our platform to make their dreams a reality. To capture their inspiring stories, we partnered up with artist and illustrator Ignasi Monreal, who reimagined these resilient business owners and creators as renaissance heroes, but with a modern twist.

To bring this narrative to life digitally, we wanted to invite users to virtually fly through each portrait and dive deeper into each of the paintings and the stories of our customers. There are also plenty of subtle notes to 2020, like the UFOs buzzing the New York City skyline behind Richaud or Tia Adeola’s high fashion face masks.

Last year was a famously bad year as we all know it. Yet people did some pretty incredible things and managed to launch businesses against all odds.

At Squarespace, we wanted to celebrate these people with a new annual series called “Browser History,” highlighting some inspiring customers who used our platform to make their dreams a reality. To capture their inspiring stories, we partnered up with artist and illustrator Ignasi Monreal, who reimagined these resilient business owners and creators as renaissance heroes, but with a modern twist.